Mabel the Mom
35-year-old female
Works in an office where she sits at her desk most of the day
Married
2 children, ages 4 and 7
5’4″ and 173 pounds; knows she is overweight and is always on the lookout for ways to shed the baby weight
Has tried fad diets on and off for the past 7 years, but always gains the weight she loses back if not more once she goes off the diet.
Has signed up for her local gym, but has trouble making time to go, either she doesn’t see her kids, friends, or has no alone time with her husband on the days she goes. Sometimes she can fit it in while the kids are at sports practice if the practices happen to coincide at the same time. But that hour is spent on a treadmill watching tv and on her smartphone texting and checking facebook, next to others doing the same exact thing.
Meals are often fast food they grab on the way to their after school/work activities, takeout or something premade from a box eaten in front of the tv.
Tired of running from one thing to another, feeling over-scheduled and overwhelmed, and noticing a lack of connection with people, she is ready for a change for herself and her family. She wants to be a better health role model for her kids but doesn’t know how. She knows she is not alone in these feelings as her friends mention feeling the same way.
Hi Lynn,
ReplyDeleteInteresting persona! I definitely get a good feel of who Mabel is.
One suggestion regard the format would be to break up the various points so it doesn’t just look like a blob of points. Maybe put everything into bullets or add different headings to group the various characteristics and make things stand out.
In the third line, you write “married 2 children” and I would think you meant married WITH 2 children NOT that she married two children (lol). Just make sure you are using punctuation or joining words to make your statements clear.
I would also suggest combining some of the diet, athletic information. Maybe the world doesn’t really need to know that she is overweight - instead you could just say how she is continually trying to find the right workout and meal prep to help live a consistent lifestyle.
Another suggestion for the writing would be, “Like many moms, Mabel has trouble trying to make time to go to the gym because she is constantly bussing her kids around or spending her little free time with her husband or friends.”